{"id":51482,"date":"2025-04-01T04:10:09","date_gmt":"2025-04-01T08:10:09","guid":{"rendered":"https:\/\/www.ienyc.edu\/the-blueprint\/?p=51482"},"modified":"2025-04-01T04:13:26","modified_gmt":"2025-04-01T08:13:26","slug":"balancing-profit-purpose","status":"publish","type":"post","link":"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/","title":{"rendered":"Balancing profit and purpose: aligning business goals with impact"},"content":{"rendered":"\n

While financial success remains a primary business imperative, that success is increasingly dependent on consumers who demand that the organizations they patronize care genuinely about corporate social responsibility, sustainability and ethical practices. <\/em><\/h2>\n\n\n\n

<\/p>\n\n\n\n

The current business ecosystem is characterized by knowledgeable consumers who are wise to unethical practices like greenwashing, choosing the companies they engage with carefully and expecting high standards of them. More than ever, customers want businesses to add value to society by integrating profit and purpose. <\/p>\n\n\n\n

Those that satisfy both criteria are, as we\u2019ll see, the most likely to succeed. Here, we examine how businesses can strike the required balance between profit and purpose\u2014and why they should.  <\/p>\n\n\n\n

Understanding the balance between profit and purpose <\/strong><\/h3>\n\n\n\n

Profit and purpose may seem like contradictory imperatives. But when they\u2019re in alignment they can drive both financial success and meaningful change. Profit fuels growth, innovation and financial reward for stakeholders, while purpose enhances customer loyalty and generates social or environmental impact. <\/p>\n\n\n\n

Achieving this balance requires the strategic foresight to adopt sustainable practices, like supporting fair labor initiatives. Any examination of the contemporary brands that\u00a0 have struck this balance effectively will bring up clear examples, with retailer Patagonia<\/a>, for example, lauded for their genuine dedication to activism.\u00a0<\/p>\n\n\n\n

Why businesses should care about balancing profit and purpose <\/strong><\/h3>\n\n\n\n

The shift in consumer and investor priorities is, if anything, accelerating. According to PwC\u2019s 2024 Voice of the Consumer Survey<\/a>, 80% of consumers are willing to pay more for sustainably produced or sourced goods. At a time of rising costs of living, disrupted supply chains and pressure from some quarters on environmental protection measures, those are startling numbers.

These figures also demonstrate that purpose-driven businesses also enjoy long-term benefits like increased customer loyalty, more engaged employees and stronger, more positive brand image. Nowadays, companies that balance profit and purpose successfully are better-positioned for sustainable growth, a trend that feels like it\u2019s here to stay<\/a>.<\/p>\n\n\n\n

The role of leadership in balancing profit and purpose <\/strong><\/h3>\n\n\n\n

Strong leadership is critical in aligning purpose and profit authentically. Modern consumers very quickly smell a rat when this isn\u2019t done well, and marketing your company insincerely as a purpose-driven organization can do real harm<\/a> to your brand.<\/p>\n\n\n\n

So business leaders must integrate social and environmental goals into their company\u2019s overall vision and ensure their business decisions genuinely reflect these values. Such a leadership style helps build a culture of transparency and long-term impact, which in turn enables businesses to thrive while simultaneously creating a positive social footprint. <\/p>\n\n\n\n

How to align profit and purpose<\/strong> <\/h3>\n\n\n\n

With so many examples of this going wrong, how do you do it right?<\/p>\n\n\n\n

Define your company\u2019s purpose<\/strong><\/h4>\n\n\n\n

Clearly define what your company stands for and how it aligns with your business goals. This helps guide decision-making and ensures every action contributes to a greater good. Companies with clear and authentic values are more likely to attract engaged consumers and secure talented, committed employees who share them. <\/p>\n\n\n\n

Set measurable impact goals<\/strong><\/h4>\n\n\n\n

Establish measurable goals to track the social impact of your efforts, rather than simply focusing on financial KPIs. This ensures a tangible purpose instead of a meaningless marketing message. Setting impact metrics such as carbon footprint reduction, waste reduction or ethical product\/material sourcing helps maintain transparency with stakeholders, too. <\/p>\n\n\n\n

Integrate purpose into the business model<\/strong><\/h4>\n\n\n\n

Incorporate purpose into all aspects of the business. This weaves purpose into the company\u2019s DNA, helps ensure every touchpoint reflects the company\u2019s core values. You\u2019re much more likely to build a stronger connection with customers and employees if your procurement and operations teams are as clear on your purpose as your sales and marketing teams.<\/p>\n\n\n\n

Engage stakeholders<\/strong><\/h4>\n\n\n\n

Build a shared understanding of your purpose among employees, customers and investors alike. Transparency fosters a sense of collective responsibility and drives positive change. Engaged stakeholders are more likely to support a company that demonstrates a genuine commitment to its values.<\/p>\n\n\n\n

\"purpose<\/figure>\n\n\n\n

Balancing profit and purpose: the path forward<\/strong> <\/h3>\n\n\n\n

Defining a clear purpose, setting measurable goals and integrating these principles into the business model makes it easier for companies to create lasting value for both their shareholders and the communities where they operate. <\/p>\n\n\n\n

At IE New York College, we believe in purpose-driven leadership because it works.<\/a> We\u2019re committed to \u201cbusiness for good\u201d and our programs can be your critical first step toward driving change and making a positive impact in your industry.\u00a0Check out our master’s degrees<\/a> to find out how.<\/p>\n","protected":false},"excerpt":{"rendered":"

While financial success remains a primary business imperative, that success is increasingly dependent on consumers who demand that the organizations they patronize care genuinely about corporate social responsibility, sustainability and ethical practices.  The current business ecosystem is characterized by knowledgeable consumers who are wise to unethical practices like greenwashing, choosing the companies they engage with […]<\/p>\n","protected":false},"author":85,"featured_media":51491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129],"tags":[1752,1748],"class_list":["post-51482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights","tag-ms-in-business-for-sustainability-and-social-impact","tag-ms-in-management"],"acf":[],"yoast_head":"\nBalancing profit and purpose for business impact - IENYC \u2013 The Blueprint<\/title>\n<meta name=\"description\" content=\"Explore how businesses align sustainable financial success with meaningful impact by balancing profit and purpose.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Balancing profit and purpose for business impact - IENYC \u2013 The Blueprint\" \/>\n<meta property=\"og:description\" content=\"Explore how businesses align sustainable financial success with meaningful impact by balancing profit and purpose.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/\" \/>\n<meta property=\"og:site_name\" content=\"IENYC \u2013 The Blueprint\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/IENewYorkCollege\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-01T08:10:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-01T08:13:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ienyc.edu\/the-blueprint\/wp-content\/uploads\/2025\/03\/shutterstock_2455239569.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Meag Gardner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ie_nyc\" \/>\n<meta name=\"twitter:site\" content=\"@ie_nyc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meag Gardner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/balancing-profit-purpose\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/balancing-profit-purpose\\\/\"},\"author\":{\"name\":\"Meag Gardner\",\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/#\\\/schema\\\/person\\\/94a283902ab04157fca3c55ffe882775\"},\"headline\":\"Balancing profit and purpose: aligning business goals with impact\",\"datePublished\":\"2025-04-01T08:10:09+00:00\",\"dateModified\":\"2025-04-01T08:13:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/balancing-profit-purpose\\\/\"},\"wordCount\":767,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/balancing-profit-purpose\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/shutterstock_2455239569.jpg\",\"keywords\":[\"MS in Business for Sustainability & Social Impact\",\"MS in Management\"],\"articleSection\":[\"Industry Insights\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/balancing-profit-purpose\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/balancing-profit-purpose\\\/\",\"url\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/balancing-profit-purpose\\\/\",\"name\":\"Balancing profit and purpose for business impact - IENYC \u2013 The Blueprint\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/balancing-profit-purpose\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/balancing-profit-purpose\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/shutterstock_2455239569.jpg\",\"datePublished\":\"2025-04-01T08:10:09+00:00\",\"dateModified\":\"2025-04-01T08:13:26+00:00\",\"description\":\"Explore how businesses align sustainable financial success with meaningful impact by balancing profit and purpose.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/balancing-profit-purpose\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/balancing-profit-purpose\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/balancing-profit-purpose\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/shutterstock_2455239569.jpg\",\"contentUrl\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/shutterstock_2455239569.jpg\",\"width\":1000,\"height\":563},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/balancing-profit-purpose\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Balancing profit and purpose: aligning business goals with impact\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/#website\",\"url\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/\",\"name\":\"IENYC \u2013 The Blueprint\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/#organization\",\"name\":\"IENYC \u2013 The Blueprint\",\"url\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/ienyc-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/ienyc-logo.svg\",\"width\":640,\"height\":387,\"caption\":\"IENYC \u2013 The Blueprint\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/IENewYorkCollege\",\"https:\\\/\\\/x.com\\\/ie_nyc\",\"https:\\\/\\\/www.linkedin.com\\\/school\\\/ienyc\\\/\",\"https:\\\/\\\/www.instagram.com\\\/ienewyorkcollege\\\/?hl=es\",\"https:\\\/\\\/www.youtube.com\\\/@ienewyorkcollege\",\"https:\\\/\\\/www.tiktok.com\\\/@ie_nyc\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/#\\\/schema\\\/person\\\/94a283902ab04157fca3c55ffe882775\",\"name\":\"Meag Gardner\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1fad589858b3bd8bc4f38855e5214d63b2d7419c6fb7fdc538dcc48ced2f39b1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1fad589858b3bd8bc4f38855e5214d63b2d7419c6fb7fdc538dcc48ced2f39b1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1fad589858b3bd8bc4f38855e5214d63b2d7419c6fb7fdc538dcc48ced2f39b1?s=96&d=mm&r=g\",\"caption\":\"Meag Gardner\"},\"description\":\"Meag Gardner is an experienced writer, linguist, translator, and editor from Indianapolis, USA. She\u2019s done anything from storytelling for luxury hotels in the Caribbean to song lyric translation, academic writing for universities, podcast production, app development, and she even ran an art gallery in Madrid, Spain. Meag completed a B.A. in Spanish Language and Literature at Indiana University, where she earned a minor in International Relations and a Certificate in Translation & Interpretation Studies. During this time, she completed a semester abroad at the Universidad de Salamanca in Spain. She later completed a year of postgraduate studies in Fine Arts at the C\u00edrculo de Bellas Artes in Madrid, and several certificates in programming and software development. She has combined her love of language and storytelling with art and technology for a broader and deeper understanding of modern communication. Meag is now the Head of Brand Narrative at IE University and a contributor to The Blueprint at IENYC. She is also an Adjunct Professor at IE University in Segovia, where she teaches Research & Academic Writing.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/meagangardner\\\/\"],\"url\":\"https:\\\/\\\/www.ienyc.edu\\\/the-blueprint\\\/author\\\/meag-gardner\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Balancing profit and purpose for business impact - IENYC \u2013 The Blueprint","description":"Explore how businesses align sustainable financial success with meaningful impact by balancing profit and purpose.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/","og_locale":"en_US","og_type":"article","og_title":"Balancing profit and purpose for business impact - IENYC \u2013 The Blueprint","og_description":"Explore how businesses align sustainable financial success with meaningful impact by balancing profit and purpose.","og_url":"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/","og_site_name":"IENYC \u2013 The Blueprint","article_publisher":"https:\/\/www.facebook.com\/IENewYorkCollege","article_published_time":"2025-04-01T08:10:09+00:00","article_modified_time":"2025-04-01T08:13:26+00:00","og_image":[{"width":1000,"height":563,"url":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-content\/uploads\/2025\/03\/shutterstock_2455239569.jpg","type":"image\/jpeg"}],"author":"Meag Gardner","twitter_card":"summary_large_image","twitter_creator":"@ie_nyc","twitter_site":"@ie_nyc","twitter_misc":{"Written by":"Meag Gardner","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/#article","isPartOf":{"@id":"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/"},"author":{"name":"Meag Gardner","@id":"https:\/\/www.ienyc.edu\/the-blueprint\/#\/schema\/person\/94a283902ab04157fca3c55ffe882775"},"headline":"Balancing profit and purpose: aligning business goals with impact","datePublished":"2025-04-01T08:10:09+00:00","dateModified":"2025-04-01T08:13:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/"},"wordCount":767,"commentCount":0,"publisher":{"@id":"https:\/\/www.ienyc.edu\/the-blueprint\/#organization"},"image":{"@id":"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-content\/uploads\/2025\/03\/shutterstock_2455239569.jpg","keywords":["MS in Business for Sustainability & Social Impact","MS in Management"],"articleSection":["Industry Insights"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/","url":"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/","name":"Balancing profit and purpose for business impact - IENYC \u2013 The Blueprint","isPartOf":{"@id":"https:\/\/www.ienyc.edu\/the-blueprint\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/#primaryimage"},"image":{"@id":"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-content\/uploads\/2025\/03\/shutterstock_2455239569.jpg","datePublished":"2025-04-01T08:10:09+00:00","dateModified":"2025-04-01T08:13:26+00:00","description":"Explore how businesses align sustainable financial success with meaningful impact by balancing profit and purpose.","breadcrumb":{"@id":"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/#primaryimage","url":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-content\/uploads\/2025\/03\/shutterstock_2455239569.jpg","contentUrl":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-content\/uploads\/2025\/03\/shutterstock_2455239569.jpg","width":1000,"height":563},{"@type":"BreadcrumbList","@id":"https:\/\/www.ienyc.edu\/the-blueprint\/balancing-profit-purpose\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.ienyc.edu\/the-blueprint\/"},{"@type":"ListItem","position":2,"name":"Balancing profit and purpose: aligning business goals with impact"}]},{"@type":"WebSite","@id":"https:\/\/www.ienyc.edu\/the-blueprint\/#website","url":"https:\/\/www.ienyc.edu\/the-blueprint\/","name":"IENYC \u2013 The Blueprint","description":"","publisher":{"@id":"https:\/\/www.ienyc.edu\/the-blueprint\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ienyc.edu\/the-blueprint\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ienyc.edu\/the-blueprint\/#organization","name":"IENYC \u2013 The Blueprint","url":"https:\/\/www.ienyc.edu\/the-blueprint\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ienyc.edu\/the-blueprint\/#\/schema\/logo\/image\/","url":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-content\/uploads\/2024\/05\/ienyc-logo.svg","contentUrl":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-content\/uploads\/2024\/05\/ienyc-logo.svg","width":640,"height":387,"caption":"IENYC \u2013 The Blueprint"},"image":{"@id":"https:\/\/www.ienyc.edu\/the-blueprint\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/IENewYorkCollege","https:\/\/x.com\/ie_nyc","https:\/\/www.linkedin.com\/school\/ienyc\/","https:\/\/www.instagram.com\/ienewyorkcollege\/?hl=es","https:\/\/www.youtube.com\/@ienewyorkcollege","https:\/\/www.tiktok.com\/@ie_nyc"]},{"@type":"Person","@id":"https:\/\/www.ienyc.edu\/the-blueprint\/#\/schema\/person\/94a283902ab04157fca3c55ffe882775","name":"Meag Gardner","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1fad589858b3bd8bc4f38855e5214d63b2d7419c6fb7fdc538dcc48ced2f39b1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1fad589858b3bd8bc4f38855e5214d63b2d7419c6fb7fdc538dcc48ced2f39b1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1fad589858b3bd8bc4f38855e5214d63b2d7419c6fb7fdc538dcc48ced2f39b1?s=96&d=mm&r=g","caption":"Meag Gardner"},"description":"Meag Gardner is an experienced writer, linguist, translator, and editor from Indianapolis, USA. She\u2019s done anything from storytelling for luxury hotels in the Caribbean to song lyric translation, academic writing for universities, podcast production, app development, and she even ran an art gallery in Madrid, Spain. Meag completed a B.A. in Spanish Language and Literature at Indiana University, where she earned a minor in International Relations and a Certificate in Translation & Interpretation Studies. During this time, she completed a semester abroad at the Universidad de Salamanca in Spain. She later completed a year of postgraduate studies in Fine Arts at the C\u00edrculo de Bellas Artes in Madrid, and several certificates in programming and software development. She has combined her love of language and storytelling with art and technology for a broader and deeper understanding of modern communication. Meag is now the Head of Brand Narrative at IE University and a contributor to The Blueprint at IENYC. She is also an Adjunct Professor at IE University in Segovia, where she teaches Research & Academic Writing.","sameAs":["https:\/\/www.linkedin.com\/in\/meagangardner\/"],"url":"https:\/\/www.ienyc.edu\/the-blueprint\/author\/meag-gardner\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-json\/wp\/v2\/posts\/51482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-json\/wp\/v2\/comments?post=51482"}],"version-history":[{"count":5,"href":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-json\/wp\/v2\/posts\/51482\/revisions"}],"predecessor-version":[{"id":51509,"href":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-json\/wp\/v2\/posts\/51482\/revisions\/51509"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-json\/wp\/v2\/media\/51491"}],"wp:attachment":[{"href":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-json\/wp\/v2\/media?parent=51482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-json\/wp\/v2\/categories?post=51482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ienyc.edu\/the-blueprint\/wp-json\/wp\/v2\/tags?post=51482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}