Kiki Van Son
After graduating, Kiki served as the Digital Director for the Center for Humane Technology where she focused on mobilizing people to take action and reimagine 21st-century digital infrastructure that supports wellbeing, democracy, and our shared information environment after the release of the Netflix documentary, The Social Dilemma.
She’s now writing the rules of advertising as the Director of Marketing for PlantBaby, an innovative nutrition company that designs clean and healthy plant-based foods and beverages to fuel the next generation. She received her Master of Science in Business for Social Impact and Sustainability.
“I felt as though I was perpetuating a broken system by further investing in social media platforms as an advertiser, and I decided to return to school to give myself space to study the problem, pinpoint exactly what the problem was, the role social media played, how it related to an advertising business model, and the connection to how we consume news, understand the world, and make decisions.”
How Did The Program Shape Your Journey?
“In the program, we were in small, intimate classes that were conversation-based. In addition to intellectual conversations, my professors also made space for emotional health, emphasizing meditation, movement, and honest self-expression.”
What Lessons Were Most Valuable?
“I was grateful to learn about topics of sustainability not directly in my line of work. It only benefited me to have a larger perspective and connect the issues of social media to an even bigger picture of system failure.”