Beto Bina
A graduate of the M.S. in Business for Social Impact and Sustainability, Beto is Sourcing Manager for VEJA sneakers where he leads supply-chain networks focused on materials and climate-positive environments, especially in rubber, organic cotton, leather, and other innovative materials. In 2017, he also became a social entrepreneur, co-founding FARFARM, which develops regenerative fibers and fabrics using agroforestry systems in the Brazilian Amazon. FARFARM was a start-up winner of the Climate Ventures Brazil, incubated by AmazoniaUP (Amazonian Entrepreneur Center) and by Fashion for Good, Plug & Play in Amsterdam.
“My background is in business strategy, but I have always worked as a strategist in advertising agencies. When I turned 30 years old, I decided that I needed to change and align my career to have a direct positive impact in communities and the environment. After investigating many possibilities, I founded FARFARM to develop supply-chains through regenerative agriculture and family farmers.”
How Did The Program Shape Your Journey?
“Agriculture wasn’t my background, so I felt I needed to dive deeper. Using the methods learned in the program, I could investigate more about the subject and apply that to my business. My thesis was also on the regenerative agriculture topic, which allowed me to interview many experts in the industry and provide recommendations that guided myself and my business.”
Any Advice?
“To trust the learning process. Sometimes we feel lost and anxious about all the possibilities we have, but if you dive deeper into a subject, you are going to find something that clicks and resonates. To find your path, sometimes you have to jump in the dark.“