MS in Strategic and Creative Marketing, Communication and Media in New York City
MS in Strategic and Creative Marketing, Communication and Media in New York City
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MARKETING TODAY IS WHERE STRATEGY MEETS CREATIVITY AND STORYTELLING IN NYC
At IENYC, you'll learn to think strategically, act creatively, and lead with insight in a landscape where culture, media, and technology intersect.
The Master of Science in Strategic & Creative Marketing, Communication and Media is rooted in the energy of New York City and designed to prepare marketing and communications leaders who can navigate a fast-changing landscape shaped by AI, media, and cultural influence. The program blends marketing, communication, media, creativity, and technology, combining a strong foundation in brand strategy, consumer insights, content creation, and AI-powered marketing with hands-on learning.
Through applied projects, industry engagement, and the Integrative Marketing Challenge, students develop strategic, creative, and analytical solutions to real business and brand challenges while building connections within New York City’s global business ecosystem. Students customize their experience by selecting two of three specialization tracks: Influence Marketing and Engagement Strategy, Brand Management and Product Marketing, or Creative Strategy and Content Production. They can further personalize their learning through industry focused mini courses in Technology, Sports, or Luxury.
*The Master in Marketing has been officially approved by the New York State Education Department and is pending final SEVP authorization to enroll international (F-1) students. While this federal approval is being finalized, applications from both domestic and international candidates are open, and our admissions team will keep all international applicants informed once visa eligibility is confirmed.
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IENYC GRADUATE OUTCOMES
*IENYC career outcomes for graduating class 2025. The M.S. in Strategic Marketing, Communications, and Media does not yet have career outcomes.
- 100employment rate four months after graduation
- 82of graduates remained working in the US
INDUSTRIES OUR GRADUATES ENTER
*Outcomes, industries and employers may vary by cohort, market conditions and individual circumstances.
Advertising & Media
Consumer Goods & Retail
Marketing & Communications
Fashion & Luxury
Experiential & Live
Sports & Hospitality
Media & Entertainment
Technology & Platforms
Where IENYC Graduates Work
Disclaimer: Alumni outcomes may include graduates from various programs across our school and are not exclusive to this program.
Highlights
Highlights
Who is the MS in Strategic and Creative Marketing, Communication and Media for?
This program is for ambitious, forward-thinking professionals or recent graduates ready to build a career at the crossroads of marketing, communications and media. Seeking to focus on digital-first marketing, brand storytelling and data-driven insights, you’ll be primed to work at top global companies and agencies, and the media platforms shaping the sector's future.
FOR INDIVIDUALS WHO ARE…
- Curious and creative, passionate about how brands, media and tech influence culture.
- Eager to combine data, strategy and storytelling to shape the future of marketing, communication and digital media.
- Motivated to lead in fast-evolving industries, where AI, creative content and consumer engagement redefine impact.
LOOKING FOR…
- A transformative master’s blending strategic marketing, communication and media with business, creativity and tech, equipping you to lead at the heart of the industry.
- Hands-on experience applying data, AI and digital tools to brand-building and consumer engagement.
- Personalized courses that let you focus on areas that align with your career goals and creative interests.
- A global, future-forward program in New York City, a world hub for media and culture, connecting you with leading brands, agencies and platforms.
TO BECOME…
- Brand strategists skilled in designing and executing campaigns across media and digital platforms.
- Marketing innovators fluent in AI, analytics and personalization to drive creative solutions.
- Creative leaders crafting impactful stories and branded content.
- Communication professionals managing influencers, communities and consumer engagement.
Five Reasons to Choose this program
- 01.
STRATEGIC MARKETING & CREATIVE LEADERSHIP
Work on real-world projects, industry-focused assignments, and the Integrative Marketing Challenge to create strategic, creative, and data-driven solutions for real brand and communication challenges.
- 02.
HANDS-ON LEARNING
Apply your skills through real-world projects, the Integrative Marketing Challenge, and an applied lab of your choice: Digital & Performance Marketing, Experiential Marketing, or Branding & Content Production.
- 03.
CUSTOMIZE YOUR EXPERTISE
Tailor your academic experience by selecting your specialization tracks and enhancing your knowledge through industry-focused mini courses in Fashion & Luxury, Media & Entertainment, and Sports & Hospitality.
- 04.
STRATEGIC LOCATION
Gain direct exposure to leading companies, industry trends, and professional networks in one of the world's most influential hubs for media, advertising, entertainment, and brand innovation.
- 05.
BROAD CAREER OPPORTUNITIES
Prepare for careers across brand management, digital marketing, communications, media strategy, content creation, consumer insights, and marketing analytics, supported by strong career outcomes, industry connections, and access to OPT opportunities.
Working in the U.S. After Graduation
Working in the U.S. After Graduation
International students in the Master of Science in Strategic and Creative Marketing, Communication and Media are eligible to apply for Optional Practical Training (OPT), which allows you to work in the US for up to 12 months post-graduation. And since this is a STEM degree, you may also be eligible for an extension of your OPT for up to two additional years.
Faculty
Faculty
About the Program Director
About the Program Director
Meet Angela Gil, Program Director of the Master in Strategic & Creative Marketing, Communications and Media at IE New York College (IENYC). Trusted in green rooms and boardrooms alike, Angela brings together strategic vision, creative thinking, and hands-on execution, drawing on more than 17 years of experience as an international creative and executive producer across technology, media, and entertainment.
A storyteller at heart, Angela helps brands, media organizations, and artists translate their objectives into culture-driven experiences. Her expertise spans developing ideas, building partnerships, and launching new initiatives, with work ranging from grassroots ventures to legacy brands such as Rolling Stone, where she built and led the Live Media department and launched flagship franchises including Musicians on Musicians and Future of Music. She pairs creative ambition with operational discipline, aligning teams and partners to drive audience engagement and business impact.
Trilingual and an active industry voice, Angela brings this blend of strategic thinking and creative practice to the classroom, preparing students to connect brands, audiences, and culture—and turn bold ideas into meaningful action.
New York: An Extension of Your Classroom
As an IENYC student, you’ll take your learning beyond the classroom by connecting with marketing and creative leaders, exploring leading brands, and seeing how strategy and communication shape business in New York.
IN CONVERSATION WITH NÉSTOR CAMARILLO
Great leadership starts with the ability to connect people, ideas, and opportunities. At IENYC, Mexican Senator Néstor Camarillo discussed his experience across public leadership, entrepreneurship, and economic development, while exploring ways to build stronger connections between Mexico and the U.S.
INSIDE GOOGLE: STUDENT VISIT
What can you learn about innovation and communication from a global brand like Google? IENYC students stepped inside Google’s New York office, hearing firsthand from IE alumni Antonio Lessa and Spela Jesihar about innovation, life at Google, and career opportunities within a global organization.
IE VENTURE DAY NEW YORK: INSIDE NYC’S STARTUP ECOSYSTEM
Ideas become ventures when they meet the right people. Our students experienced Venture Day alongside founders, investors, and industry leaders, gaining firsthand insight into entrepreneurship through startup pitches, expert feedback, and networking. From pitching an idea to connecting with potential investors, they saw what it really takes to build a venture in New York.
IENYC EMPLOYER FORUM: INSIDE TODAY’S JOB MARKET
What makes a candidate stand out in a competitive creative and marketing landscape? At the IENYC Employer Forum, students spoke with recruiters and industry leaders about the skills, perspectives, and communication abilities companies value when hiring the next generation of marketing professionals.
EXPLORE OUR MARKETING EVENTS
EXPLORE OUR MARKETING EVENTS
Discover webinars, networking events, and exclusive sessions designed to help you explore the program, meet industry experts, and connect with the IENYC community.
DISCOVER The BluePrint
Frequently asked questions
What is the Master of Science in Strategic and Creative Marketing, Communication and Media about?
The Master of Science in Strategic and Creative Marketing, Communication and Media is a graduate degree that combines marketing, communications, business strategy, creative content, and digital media. Students learn brand strategy, marketing communications, content creation, consumer insights, AI applications, analytics, and data-driven decision-making. The program also includes hands-on industry experience in New York City to prepare graduates for leadership roles in marketing, communications, media, and creative industries.
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How does this MS in Strategic Marketing Communications differ from other business communication master's degrees?
Unlike many business communication master's programs, this degree combines strategic marketing, creative storytelling, AI, digital media, analytics, and innovation in one curriculum. Students develop both strategic and creative skills through practical projects and industry experience, rather than focusing primarily on corporate communication or business writing.
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Is this program similar to an Integrated Marketing Communications Master’s?
It shares core elements with integrated marketing communications master’s programs, such as brand strategy, consumer insights and media planning. However, it goes further by incorporating storytelling, AI-driven analytics and creative production, offering a broader approach than most integrated marketing masters or traditional IMC degrees.
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Who should apply for this master's degree in marketing and communication?
This program is designed for students and professionals who want to build careers that combine marketing, communications, creativity, business strategy, and digital media. It is a good fit for applicants interested in branding, content marketing, advertising, media, consumer insights, AI-powered marketing, analytics, and creative strategy.
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Why study Strategic and Creative Marketing in New York?
The MS in Strategic and Creative Marketing puts you at the center of one of the world’s leading marketing and creative hubs. New York City is home to global brands, advertising agencies, media companies and creative industries, making it an ideal place to see how ideas become campaigns, brands and experiences that shape culture.
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What careers can a master's in marketing communications lead to?
Graduates are prepared for careers in marketing, communications, branding, media, and digital strategy. Common career paths include Brand Strategist, Marketing Communications Manager, Digital Marketing Manager, Content Strategist, Media Planner, Product Marketing Manager, Consumer Insights Analyst, Creative Strategist, Influencer Marketing Manager, Social Media Strategist, and AI-enabled marketing roles.
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Is the Master of Science in Strategic and Creative Marketing, Communication and Media globally recognized?
Yes. The Master of Science in Strategic and Creative Marketing, Communication and Media is an internationally recognized graduate degree that follows global academic standards. It is a STEM-designated master's program that prepares graduates for careers in marketing, communications, media, and related industries in the United States and internationally, supporting career mobility across global markets.
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Do I need a marketing or business background to apply?
Not at all. The program is designed for students from all academic backgrounds and equips you with the strategic, creative, and analytical skills needed to succeed in marketing, communication, and media.
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Can international students apply to this program?
Yes! The MS in Strategic and Creative Marketing, Communication and Media welcomes students from around the world. IENYC provides support throughout the admissions and visa process to help international students transition smoothly to studying in New York City.
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