Master of Science in Strategic and Creative Marketing, Communication and Media

This intensive, full-time program is designed for ambitious students who want to thrive at the intersection of marketing strategy, brand storytelling, and media innovation. Located in New York City—a global hub for media, fashion, entertainment, and tech—the program combines academic rigor with real-world immersion.

What sets this Master apart is its hybrid focus: you’ll master the strategic side of marketing (like brand management, analytics, and positioning) alongside the creative side (such as content production, influencer marketing, and media innovation).

The curriculum is personalized and hands-on. You’ll complete two specializations (choosing from Brand & Product Marketing, Influence & Engagement Strategy, and Creative Content & Strategy), participate in industry-focused mini-courses, and work on a real-world Capstone Challenge. With strong connections to agencies, media platforms, and global brands, this program launches you into the future of marketing.

The program is full-time and in-person, based in New York City—one of the world’s most dynamic centers for media, culture, and brand innovation. You’ll learn alongside a diverse, international cohort in an immersive environment that combines classroom learning with hands-on projects, industry collaborations, and mentorship from faculty and marketing leaders shaping the future of the field.

Marketing today drives culture, influences consumer behavior, and plays a pivotal role in shaping how companies connect with the world. This program empowers you to lead brand narratives, leverage digital innovation, and build strategies that are both impactful and responsible. Whether you want to drive sustainable change, shape the future of media, or build iconic brand experiences, you’ll graduate equipped to make a meaningful impact across industries.

Not at all. The MS in Strategic and Creative Marketing, Communication and Media welcomes students from a wide range of academic and professional backgrounds—from business and media to liberal arts, science, and beyond. Our curriculum starts with strong foundations and builds up to advanced strategy, creativity, and AI-powered marketing tools, ensuring all students have the support and knowledge to thrive.

We’re looking for curious, creative professionals who are passionate about how brands, media, and technology shape culture. Ideal candidates have a strategic mindset, love working with data, and are excited about digital storytelling and content creation. Whether you have a few years of experience or are a recent graduate, you’ll thrive in an environment that’s as diverse as the marketing landscape itself.

Yes! This program is built to keep you at the forefront of marketing innovation. We integrate the latest in AI, data analytics, social media trends, and emerging technologies across all courses. You’ll learn from top industry professionals and gain firsthand experience in the evolving digital marketing ecosystem.