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MS in Strategic and Creative Marketing, Communication and Media in New York City

Shape what's next for brands and media

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  • Ms In Strategic And Creative Marketing, Communication And Media In New York City
Duration
location
FORMAT
Mode of study
intake
10 Months
New York City
Full-time
In person
Fall
Overview
Study Plan
Your Professional Path
Admissions & Fees
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Who is it for?

Career Opportunities

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Overview
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Who is it for?

Career Opportunities

Study Plan
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Capstone Projects

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Your Professional Path: Ms in Strategic and Creative Marketing, Communication and Media 

Today’s organizations need marketing and communication professionals who can drive growth through strategy, creativity and data-informed decision-making. Brands compete on relevance, engagement and measurable impact, requiring talent that understands both business objectives and audience dynamics.

The Master of Science in Strategic and Creative Marketing, Communication and Media prepares you for roles in brand management, strategic marketing, media planning, content strategy and communication leadership. You graduate equipped to translate consumer insight into positioning strategies, design integrated campaigns and contribute directly to business performance across industries.

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Opportunities for Master inStrategic and Creative Marketing, Communication and Media Graduates

In addition to the diverse industries and organizations accessible with your MS in Strategic and Creative Marketing, Communication and Media you can pursue a broad spectrum of roles upon graduation, including but not limited to:

  • Career Opportunities/Outcomes

    Image Career Opportunities/Outcomes

CAREER OUTCOMES

At IENYC, your career development begins from day one. Through personalized guidance, industry connections and access to New York City’s global business ecosystem, you’ll gain the tools to define your goals and accelerate your professional growth.

Where your degree takes you, real results across industries and geographies.

*IENYC career outcomes for graduating class 2025. The M.S. in Strategic Marketing, Communications, and Media does not yet have career outcomes.

  • 100
    IENYC 2025 Graduates Employed within four months of graduation
  • 82
    Working in the US after graduation
  • 3
    OPT opportunities

Where IENYC Graduates Work 

Disclaimer: Alumni outcomes may include graduates from various programs across our school and are not exclusive to this program.

    MCkinsey & company logo
    BCG
    The image features the name Morgan Stanley in a simple font.
    This image features the logo of UBS, a global financial services company.
    Visa
    The image features the word 'ARDIAN' in bold red letters.
    The logo of KPMG in blue letters with a simple design.
    The image features a stylish logo design combining the letter 'V' with the word 'VALENTINO'.
    This image features the logo of a financial institution.
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The IE  Alumni Network

Join a dynamic, worldwide community shaping the future in a wide range of industries. Graduates from our partner institution, IE University, are making an impact in creative and business sectors around the globe. Through IENYC’s networking and speaker events, you’ll connect with IE Alumni, at companies including:

  • Amazon Brand Strategy, Customer Experience, Data-Driven Marketing
  • Havas Integrated Campaigns, Media Strategy, Creative Innovation
  • Meta Digital Advertising, Community Building, AI-Powered Insights
  • Nike Brand Storytelling, Consumer Engagement, Experiential Marketing
  • Sephora Product Launch Strategy, Influencer Marketing, Omnichannel Retail
  • TikTok Content Strategy, Creator Partnerships, Platform Growth
  • Agencies & startups Brand Positioning & Design, Growth Strategy

Whether at global brands, creative agencies or fast-moving startups, IE Alumni in New York City and worldwide bring bold ideas, strategic thinking and cultural intelligence to the ever-evolving marketing and media landscape.

Frequently asked questions

  • The MS in Strategic and Creative Marketing Communication and Media at IENYC prepares you for roles across brand strategy, marketing, creative direction, influencer engagement, and media. Potential career paths are extensive, depending on your focus and interests.

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  • The program culminates with the Capstone Project, where you work on a real brand brief using data-driven insights, AI tools, and creative storytelling. This experience allows you to build practical marketing skills, solve real business challenges, and develop experience you can apply to your next career opportunity.

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  • Employers increasingly need professionals who can blend brand storytelling with analytics and leverage AI for content creation and personalization. This program combines exactly that, preparing you for the roles shaping the future of the marketing career path.

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  • Yes. The program is designed for students from all academic backgrounds and does not require prior marketing experience. The curriculum builds from core foundations before advancing into specializations, and you can further customize your path through two of three specialization tracks.

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