MS in Management in New York City

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Ms In Management In New York City

Duration

location

FORMAT

Mode of Study

intake

10 Months

New York City

Full-time

In person

Fall / Spring

MS IN MANAGEMENT

The Master in Management is designed for ambitious students seeking to develop the strategic, analytical, and leadership capabilities needed to succeed in today’s global economy. Start with the big picture, then build expertise in the area that best aligns with your career goals. The study plan combines a shared foundation across key areas of management with focused study in Finance, Business Analytics & AI, or Marketing.

Through case-based learning, collaborative projects, and a Capstone Project, you will connect ideas across disciplines and apply them to real business challenges.

An urban skyline at night with a focus on a management degree program.

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Study Plan

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Program Structure

OVERVIEW
Term 1
Term 2
TERM 3

OVERVIEW

Term 1

Core Foundations
Concentrations

Term 2

Core Foundations

TERM 3

CORE COURSES
CONCENTRATIONS
Capstone Project

Program Structure

OVERVIEW
Term 1
Term 2
TERM 3

OVERVIEW. The Master of Science in Management at IENYC is designed for the next generation of global leaders. Whether launching a career, developing an entrepreneurial mindset, or building a rigorous foundation in management, the program equips students to think strategically, lead with confidence, and navigate a rapidly evolving global economy. Its flexible curriculum combines core management training with the opportunity to specialize through three concentration tracks: Finance, Business Analytics & AI, and Marketing, Communication & Media, allowing students to tailor their studies to their professional interests and emerging opportunities across industries.

Term 1. Core Foundations. Business Strategy. Equips students with strategic management skills to drive sustainable growth and long-term value creation. Covers competitive positioning, firm-level strategic analysis, ethical leadership, and responsible business practices, preparing students to craft strategies that balance commercial success with societal impact across diverse market environments.. Values-Based Leadership. Develops the mindset and interpersonal skills needed to lead with integrity, purpose, and emotional intelligence. Covers effective communication, motivation, coaching, ethical decision-making, and building shared values within teams and organisations. Students create a personalised leadership development plan to guide their growth beyond the program.. Marketing Fundamentals . Covers core marketing concepts, segmentation, consumer behaviour, brand management, alongside digital techniques (SEO, SEM, content marketing, social media). Develops data analytics skills to measure campaign effectiveness, predict market trends, and design omnichannel strategies that connect brands with consumers across touchpoints. Note: Marketing concentration students take an expanded, concentration-level version of this course with deeper coverage of the topics. . Analytics & Decision-Making . Combines structured problem-solving with data analytics, forecasting, risk evaluation, machine learning, and visualisation. You will apply the Lean Startup methodology to entrepreneurial contexts for data-backed strategic decisions. Note: This course is taken in Term 1 for Finance, and in Term 3 for Marketing, Business Analytics, and AI concentrations. . Concentrations. BUSINESS ANALYTICS & AI CONCENTRATION. Python for Data Analytics. You will build fluency in Python for data manipulation, analysis, and automation, and learn programming foundations for working with data at scale. You will develop hands-on fluency in writing scripts to clean, transform, and analyse real-world datasets, which prepares you for advanced machine learning and AI coursework in later terms.. MARKETING CONCENTRATION. Marketing Fundamentals. Marketing Fundamentals for the Marketing Concentration puts deeper emphasis on brand strategy, digital ecosystems, and consumer engagement frameworks. You will learn segmentation, positioning, the modern marketing mix, alongside digital techniques (SEO, SEM, content, social media) and analytics for campaign measurement.. Consumer Behavior & Insights. You will learn research methods that turn consumer behaviour into actionable insight. Covers qualitative and quantitative techniques to decode purchase decisions, map customer journeys, and inform marketing strategy.. Product & Brand Marketing. You will learn how to build, launch, and grow products and brands, covering brand positioning, go-to-market strategy, and lifecycle management through applied case studies. You will develop the strategic thinking needed to drive product-market fit and sustain brand relevance over time.. Content, Experiences & Storytelling. You will build owned IP, narratives, and experiences across channels. You will learn how to craft compelling brand stories, design content ecosystems, and create immersive experiences that drive engagement and loyalty.

Term 2. Core Foundations. Global Political Economy. You will explore how politics, trade, and policy shape global business environments. Examines macroeconomics, geopolitical strategy, financial markets, and international political economy through simulations, policy discussions, and real-world case analysis.. Business Applications of AI. You will learn how organisations deploy AI to automate processes, enhance decision-making, and create competitive advantage. Covers AI types, data handling, model workflows, ethics, and open-source tools through interactive workshops culminating in a group project developing applied AI solutions.. Quantitative Methods for Business. You will build rigorous foundations in statistical analysis, data interpretation, and visualization for managerial and financial decision-making. Covers data management, probability, hypothesis testing, complex dataset analysis, and risk management metrics, translating raw data into actionable, evidence-based insights.

TERM 3 . CORE COURSES. Corporate Finance & Accounting. You will learn to read and interpret financial statements, evaluate investment and financing decisions, and build financial models. Topics include capital structure, dividend policy, and financial strategy, reinforced through a hands-on Corporate Finance Lab with senior practitioners.. Operations & Supply Chain Management. You will explore how efficient operations and supply chains create sustainable competitive advantage. Covers process fundamentals, capacity planning, inventory management, logistics, lean management, and sustainable supply chains—preparing you to design and manage operations in complex global environments.. Analytics & Decision-Making . You will apply structured problem-solving frameworks (Seven Steps Methodology) alongside data analytics, forecasting, risk evaluation, machine learning, and data visualization. Using the Lean Startup methodology in entrepreneurial contexts, you will learn to make data-backed strategic decisions under uncertainty and communicate insights to diverse stakeholders. Note: This course is taken in Term 1 for Finance, and in Term 3 for Marketing, Business Analytics, and AI concentrations.. CONCENTRATIONS. FINANCE CONCENTRATION. Advanced Corporate Finance. You will learn advanced valuation techniques, capital structure theory, and complex financing decisions. Covers mergers and acquisitions, leveraged buyouts, restructuring, and real options, preparing you to evaluate sophisticated corporate finance challenges.. Strategic Finance. You will learn how to develop financial strategy, planning, and value creation at the enterprise level. Covers financial forecasting, capital allocation, treasury management, and strategic decision-making that aligns finance with long-term business objectives.. Asset Management. You will build skills in portfolio construction, asset allocation, and investment performance measurement. Covers modern portfolio theory, factor investing, risk-return optimization, and performance attribution using real-world data and simulated portfolios.. BUSINESS ANALYTICS & AI CONCENTRATION. AI & Machine Learning. You will explore machine-learning models and their application to real business problems—supervised and unsupervised learning, decision trees, clustering, and neural networks. Hands-on projects show how businesses leverage AI to optimise operations, enhance customer experience, and drive revenue.. Data Visualization. You will build the skills to communicate analysis clearly through visual design. Covers chart selection, dashboard construction, storytelling with data, and tools like Tableau and Python visualization libraries to turn complex datasets into compelling narratives.. MARKETING CONCENTRATION. Community, Creators & Content Economy. You will explore creator platforms, communities, and the content economy. Covers influencer strategy, community building, platform dynamics, and monetisation models that power modern marketing ecosystems.. Branding & Creative Direction. You will learn brand identity, creative strategy, and campaign direction. The course covers visual identity systems, creative briefs, art direction, and the process of translating brand strategy into compelling creative executions across media.. Capstone Project. The capstone project represents a significant milestone in your personal and professional development within the MS in Management. This final project requires you to consolidate everything you've learned to prepare and present comprehensive recommendations, with a focus shaped by your specialization in finance, business analytics & AI, or marketing, demonstrating your ability to apply theory to real-world scenarios. Consider it an opportunity to evaluate your growth. It can take various formats, each designed to assess your capacity for action-oriented synthesis and assimilation of the diverse management principles you have engaged with over the year.

HOW YOU’LL LEARN

REAL-WORLD CHALLENGES

Take on the business world by studying practical challenges that arise in real-world situations–problems that can affect any kind of company. You will begin by working individually at first, and later transition to group work, where you’ll analyze and debate case studies with your peers before engaging in group discussions under the mentorship and guidance of your professors.

TEAMS TO HARNESS DIVERSITY

We believe in the power of diversity, which is why MS in Management students will benefit from the different nationalities, backgrounds, training and experiences of their classmates. This group work reflects the nature of teams in the real world and provides essential preparation for professionals taking up future management positions, all with a highly practical focus. Moreover, we alternate the teams each term to broaden your exposure to different people and perspectives, maximizing your opportunities to network and connect with like-minded students.

PRACTITIONER FACULTY

The MS in Management faculty are not only experts, but practitioners in their field. They are executives and entrepreneurs who bring insights from industry practice and cutting-edge research to the classroom. They also introduce students to their network of professionals through guest-speaking events, creating a dynamic and unique classroom experience where students are exposed to and connected with a wide range of business representatives to broaden their professional network.

Capstone Projects

A speaker is presenting in front of an audience at a formal event.

What are Capstone Projects?

Capstone Projects are a key part of the learning experience, allowing students to work on real business challenges before graduating.

Students collaborate in teams with companies across different industries, applying core management skills to develop practical and well-structured solutions.

Capstones are:

Real-world and hands-on.
Broad in scope across business functions.
Focused on practical problem-solving.

How Capstone Projects Work

Each project follows a structured, step-by-step process, from defining the problem to delivering a final solution.

01.
Problem Definition
Partner organizations present a real business challenge that serves as the foundation for the project.
02.
Research & Analysis
Teams investigate the business context, gather insights, and evaluate the key factors shaping the challenge.

03.
Solution Development
Students develop strategic, data-informed recommendations designed to address the organization's needs.
04.
Final Presentation
Projects conclude with a professional presentation in which teams defend their analysis and recommendations before organizational stakeholders and faculty.

Current IENYC Capstone Partners

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Frequently asked questions

What courses are included in the Master in Management NYC curriculum?
The curriculum covers finance, economics, marketing, strategy, organizational behavior, digital transformation, entrepreneurship, and innovation. The program develops expertise across business foundations, innovative practices, entrepreneurship and leadership, and global business insight.
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How is the Master in Management study plan structured?
The 11-month Master in Management study plan is divided into three terms, progressing from core business foundations to advanced courses, concentrations and the Capstone Project.
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Can I specialize in a particular area within the MS in Management program?
Yes. Students can personalize their experience through concentrations, electives and immersive learning opportunities in areas such as marketing, finance, and AI and analytics. This flexibility allows students to align the program with their interests and career goals.
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Does the MS in Management program include a Capstone Project or thesis?
Yes. The MS in Management Capstone Project is the program’s culminating experience, allowing students to apply their knowledge to a real business, entrepreneurial or research-based challenge.
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How does the Capstone Project work?
Students research a business challenge, develop data-informed recommendations and present their proposed solution with guidance from IENYC faculty and, when applicable, an industry mentor.
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Who teaches the MS in Management courses?
Courses are taught by faculty with academic and industry experience, bringing current business insights, practical expertise and real-world perspectives into the classroom.
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